The Steps to Business – Post 1: Website.
When I decided to turn a passion I had for web design into a company I had a lot of doubts about my success. It also doesn’t help that I didn’t get my first paying client for another month or so after. But, anyway I took that step and decided to go in head first. And while I am not the most well versed in business practices and engagements, I feel that I am in a position to where I can give my advice to people just starting out in the business while on a platform to continue learning and growing. I am not the most successful person, but I am trying my best and I would like to extend some tricks of the trade that I have learned in the last few months. So, let us get into the first post of this series.
Topic #1: A website.
Now, I know what a few of you are thinking. Of course, a web designer would put his first post to urge me to get a website from him. But, please hear me out. This is one of the biggest steps I knew I had to take as I decided to take on this small business. In a world where technology is becoming the world’s biggest medium of communication and advertisement, an efficient presence on the web is just as important as your product. While I am going to talk about a wide variety of topics on here, most of them trace back to a website in some form or fashion. So, in this post, I will talk about some key features that made websites my first topic I talked about.
Now, obviously, the key to a good website as with many things is who makes it. You must choose a good designer that knows what they are doing and will not lead you in the wrong. I am personally biased by saying here we know what we are doing (most of the time) and would be happy to have you with us. But you should go with someone you truly trust to get the job done and will deliver on time with the requirements you asked for. The key to finding a good web design is by looking at either their portfolio or customer reviews. Once you find a great designer, you are pretty much cookin’ with bakin’ grease as I like to say but there are a few key things that most websites should have that you might want to look for or request on your website.
#1: A homepage
This might be an obvious thing your website has, but your homepage is the first thing your audience sees and will convey all kinds of information about your website. You must have a dynamic homepage that is aesthetic and clean. Something keeps your potential customer’s attention while not overwhelming them with information. It must have enough information to portray what your company or business is about and what type of service you are providing. If your homepage is cluttered and messy with a lot of information, it might drive people away from your website. On the other hand, if your homepage is too simplistic and boring you might drive away your potential customer with boredom. So, in short, your homepage is important.
#2: A contact page
If you go on just about any website you will be able to find a contact page. That is because it is crucial to a website. Allowing the customer to see a direct way to contact you, even if they never use it, is a comfort device that lets the user have a way to directly talk with you about any topic. A contact page is even more important for a business to communicate with clients through email. Which comes in handy especially if you are in a freelance business. There is no way you can track every person that goes to your site to pitch your idea. That is why the website is there. And if the customer wants to contact you, the page is there. Contact pages also allow you to receive information regarding any bugs or typos on your website, which I have learned from previous contact pages.
#3: A portfolio page.
This really only applies to those who are trying to provide a service in which they can have a portfolio. This may include web designers, graphic designers, photographers, and videographers. A good portfolio page showing your best work is key to getting a client’s interest. Once you get a client to your portfolio page it is essential for them to see your best work in order to decide to employ you or not. So, put your best work up and win them over.
#4: A blog page.
If you decide to start a good blog having a quality, aesthetic blog page is key to keep your reader’s attention while they are reading. You do not want to have a busy or distracting blog page that will deter your reader from not reading your blog. Getting readers is hard enough, do not lose them once they get there.
#5: An about me page.
Letting your readers or visitors get a glimpse of your life can be an important thing. It makes the webpage more personal to you as opposed to just some cool designs on a computer. A good about me page can be the difference between one-time visitors and recurring visitors. It should not be the star of your website, but it should be there for anyone that wants it.
#6 An organized menu.
Your menu displays a lot about your website. If it is clean and organized by level of importance, a visitor is more likely to be able to navigate your website quickly and easily. If you have a cluttered, full menu that looks bad on the site, it is more likely to drive away visitors. A good menu also displays what is important to you. I would recommend you have your pages in this order on your site.
Although you can list your pages by how important you see fit. Do not make your menu so it wraps to the next line, you should take another option out and consider making another menu for those pages elsewhere on your website.
These are the key basics of having a quality site that is efficient, easy to navigate, and retains viewers. If you would like me to review your website send me the link in the contact form with a description of your site. Join me next week as we dive into another topic about the Steps to Business.